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EMAX is a Hong Kong company with offices in Shanghai and Vancouver. Its sole purpose
is to facilitate bilateral business relationships with Chinese entities and to enable
its clients to succeed in formulating and executing a sound China business strategy.
IT'S ALL ABOUT GUANXI
EMAX is all about access and influence. It's about putting its network of relationships
to work on what's important to you and your company's future. It's as simple and
as powerful as that.
Doing business in China depends as much, if not more, on who you know as on the
strength of your value proposition. And if you don't have a powerful network of
personal relationships leading directly to the ultimate decision makers, your goal
of building a successful China business may never be achieved. You may have a China
office staffed with well-educated and well-trained executives. And it may well include
native Mandarin speakers who've spent most of their lives in China. But unless they've
held positions of responsibility within the government and can draw on personal
relationships they've built there over the years, they may never be able to achieve
the goals you've set for them. They may know who and where the decision makers are,
but without a network of strong and powerful allies to call on, without guanxi,
they will never have the influence needed to capitalize on that knowledge.
Ji Dongning, co-founder of EMAX, personifies the "value proposition" EMAX offers
to its clients. Her twenty years with the International Department of CYL---the
training ground for China's future leaders---has enabled her to tap a network of
incredible power and influence throughout China. Her personal connections to those
in power are extraordinary.
For several years at CYL, Ms. Ji worked closely with Hu Jintao, now President of
China. Other colleagues with whom she worked include Li Keqiang, recently elevated
to the Politboro and slated to succeed Wen Jiabao as Premier. Many of her former
colleagues now populate key Ministries, the National People's Congress, and the
Chinese People's Political Consultative Conference (CPPCC). Others fill key positions
of power and influence in Hong Kong and Beijing. At the provincial level, Ms. Ji's
colleagues include both Governors and Party Secretaries. Throughout China, Ms. Ji
can call on leaders who similarly rose from the ranks of CYL. This common CYL bond
runs deep and allows her access to the most powerful "Old Boy" network in China.
Putting that network at the disposal of our clients is what allows EMAX to deliver
the access and influence other firms can only promise.
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